Founded by John Coleman, former Editor of Beverage Industry News, a California wine and spirits trade publication established in 1934, WineSeller Magazine was launched in 2007 to provide an an affordable way for wine producers, importers, wholesalers and brokers to increase their exposure with California’s most influential (third tier) “fine wine focused” restaurateurs and retailers. Key to optimizing the magazine’s success is WineSeller’s proprietary “hand-picked” mailing list of top California restaurateurs, wine bars, wine boutiques, and key wine and spirits off-sale retailers.

As more wine brands enter the marketplace, driven in part by the consumer’s growing demand for more variety and quality, California wine licensees have literally thousands of choices when it comes to the wines they carry. As this trend is likely to continue, it is paramount for wine related companies doing business in California to effectively communicate with those retailers that have made wine a focus of their business. But with California’s competitive environment, not to mention the time and cost involved in calling on these accounts directly, communicating and selling to California’s top wine buyers presents a major challenge regardless of the size of the brand or company.

WineSeller Magazine is a cost effective way for wine companies to increase their exposure with key restaurant and retail wine and spirits operators in the state of California. As the most affordable and targeted wine trade publication in the State, WineSeller Magazine provides a tangible medium for wine companies to promote their wines directly to California's top wine sellers.

WineSeller Magazine, located in Los Angeles, maintains an editorial and production staff to a assist its clients.