A Buyer’s Resource Magazine for Fine Restaurants and Retailers

“Having spent the better part of the last two decades in the wine & spirits industry, I’ve reported on some of the most dramatic changes this industry has ever seen, and the affects these changes have had on the way wine and spirits are marketed in California —most notably the on-going consolidation of the large wine suppliers and wholesalers. But while consolidation has had a dramatic impact on the wine industry, I think the biggest challenge the industry faces today is the mind-boggling number of brands, domestic and imported, all competing for share of mind from California’s—third tier—wine buyers. Compounding this predicament even more is the fact that it has become increasingly difficult and costly for today’s wine producers, importers, wholesalers and brokers, to communicate directly with California’s most influential wine buyers—those who ultimately decide which brands end up on the shelf or wine list. We created WineSeller Magazine as an affordable, tangible, results oriented solution to help those who market the brands interact and communicate better with the California restaurateurs and retailers who buy them.”

—John Coleman

Editor & Publisher

WineSeller Magazine

John Coleman

Before founding WineSeller Magazine, John spent the last 15 years working in the wine & spirits industry, 11 of those as the Editor of the California-based Beverage Industry News (BIN). As editor of one of the most respected industry trade publications in the country, John has had the unique opportunity to view California’s wine and spirits industry from both the producer/wholesaler’s point of view, as well as from that of the licensee—or the restaurateurs and retailers who actually sell the product to the consumer. Viewing the industry from this perspective has given John unique and rare insight to the way brands are brought to market, promoted and sold at retail, as well as bearing witness to their success or failure. His seat in the middle so to speak, has also provided the perfect venue from which to view the numerous changes the industry has undergone over the last two decades. All of which has helped John understand and appreciate the complexities of doing business in today’s wine & spirits industry.

Prior to BIN, John also served for two years at Patterson’s Beverage Journal, a California spirits trade publication as the company’s Marketing Director, as well as holding the position of Regional Sales Manager for a nationally distributed craft beer company. John holds a BS in Marketing from California State University Long Beach and lives in Los Angeles with his wife and two children.